Lush Lawn, a thriving franchise with a 20-year track record of success in lawn care, tree care and pest control, has partnered with Kalibrate, a leader in location intelligence solutions. Through this partnership, Lush Lawn will utilize the Kalibrate software platform, along with its data and analytics services, to strategically identify and capitalize on growth opportunities.

Kalibrate is a global location intelligence leader whose KLI platform and consulting services help brands make data-driven decisions by combining data and analytics to optimize store locations, maximize franchise territories, identify market potential, and gain market share from competition.

Commenting on the partnership, Aaron Samson, Founder & CEO of Lush Lawn said, “We’re actively looking for markets of opportunity to expand our brand footprint outside of our home markets in Michigan. Partnering with Kalibrate gives us a data-driven approach to finding the best territories where new customers can take advantage of the services our current customers have grown to love.”

Lush Lawn will leverage Kalibrate Location Intelligence to centralize internal and third-party data sources. Kalibrate’s analytics services will include a territory scoring model to help Lush Lawn quantify performance drivers and inform site selection decisions.

Robert Matson, Regional VP of Sales at Kalibrate, added, “Aaron and his team have built a fantastic brand in Lush Lawn that has thrived in Southeast Michigan for years. Putting our data, mapping software and detailed consumer analytics into their hands is going to significantly streamline their decision making for branch placement and customer outreach and steer their growth toward high-potential expansion markets.”

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