According to Bann Business Solutions, the best prospects possible are ones who are already “in-market”

The Million-Dollar Question: How do you find them?

Before we can find them lets define them as there are basically 2 kinds of “in-market” prospects: Those who are in-market and are aware of and considering your Brand. And those who are in-market and are unaware and or are not considering your brand.

#1 – Those who are in Market and are aware of and considering your Brand

• They visit your website or maybe even your location
• Over 90% of your web traffic will not convert or even fill a form
• How can you reach them?
  • Standard Programmatic Retargeting.
    • Someone comes to your website they don’t convert and you immediately retarget them with programmatic ads.
    • You don’t know who these people are, only that they visited your website.
    • Impactful but difficult to accurately measure
  • IP Append Retargeting
    • Pixel your website to capture the IP addresses of visitors who don’t convert
    • Append the IP address back to email, phone, or postal address
    • Execute Omni-channel marketing
    • Measurable thru Matchback Analysis for ROI &CAC
  • GEO Track their mobile device
    • Append to a home address, email and IP
    • Execute Omni-channel marketing

#2- Those who are in-market and are unaware or are not considering your brand via both online and offline activity

• Prospects who are visiting online content sites relevant to the consideration of purchase of your product or services
  • Through our data partnerships we have a line of sight to every ad bid that is placed on the web and the property/content it lands on
  • This is called Bid Stream Data- The information a publisher passes to the advertiser so they can make an educated decision on making a bid on available ad units.
  • The Interactive Advertising Bureau (IAB) categorizes all website content where ads are allowed to be placed
  • They then connect the content of said webpage to specific product or service categories
  • Our Identity Graph then ties the identifiers from the Bid Stream to a household or individual
  • We then append that identified household to the largest single household database to insure the household best matches the attributes we want
  • We then execute a possible omni-channel (programmatic, email, direct mail) marketing execution to said household
  • Measurable thru Matchback Analysis for ROI &CAC
• Physical (GEO)
  • These prospects are visiting a location or better yet a number of locations indicating they are in-market
    • Competitor locations
    • Homes listed “For Sale”
    • Events & Trade shows
    • Etc.
  • Append to Home Address, IP. Email
  • Execute Omni-channel marketing

Privacy is a top priority and confidentiality is never sacrificed. We adhere to all Federal and State laws on data privacy, including the CCPA and are guided by the code of conduct of the National Advertising Initiative (NAI), a prominent industry standard for consumer privacy protection.

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