One Wednesday a month, we spend an hour with an established franchisor as we discuss how to be more effective as a franchise supplier. Our guest on the first Franchisor AMA was Irene LaCota, who has been with The Riverside Company since 2020. Riverside owns 29+ franchise brands spread across 4 different platforms.

In her AMA, Irene shared valuable insights into franchisor-supplier relationships. Riverside, known for managing multiple brands across various platforms, emphasizes the importance of strong partnerships with suppliers. Irene highlighted how crucial it is for suppliers to stay persistent and maintain a top-of-mind presence, given the challenges in today’s market.

She also touched on the unique dynamics of working with platform companies, where multiple brands are managed under one umbrella. This complexity demands a nuanced approach from suppliers, making events like the Franchisor AMA incredibly beneficial.

These sessions offer suppliers the chance to connect directly with decision-makers, gain insights into what top franchisors are looking for, and learn how to navigate the complexities of multi-brand platforms.

Irene’s final advice to suppliers: stay patient, persistent, and always keep the marketing funnel in mind to ensure brand awareness and long-term success.

This monthly event goes towards our mission to help the franchising industry create a better, more effective franchise supplier ecosystem. We would love to see you there – this is a great opportunity for networking and learning directly from an experienced industry pro at a large multi-platform private equity company.

This event is exclusive to current FSN members. A recording of the webinar will be shared after the event, but live participation is encouraged. If you’re a current member, check your email for the next Franchisor AMA!

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