Mark Michael, CEO & Co-Founder of DevHub, recently sat down with Street Fight to speak about how franchises can build better franchisor-to-franchisee-to-consumer experiences, from local search to reputation management and A.I.

Michael describes his company as the “torso” of the franchise brand ecosystem.

DevHub specializes in building front-end websites that power the entire franchisor-to-franchisee-to-consumer experience. Their technology has more than 75 integrations with other commonly used platforms, and he often speaks about the power of human relationships in solving problems and generating revenue.

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