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FranFunnel, a Metric Collective company, is the franchise industry’s first solution that actually turns leads into appointments. For years, the franchise industry has toiled under low contact rates. Relationships between franchises and lead generators have soured as the industry has modernized slowly. Gone are the days where leads can be delivered to your inbox or CRM and salespeople can get them on the phone.

When’s the last time you answered a phone call from a number you don’t recognize?

We’re focused on three different ways to enable franchises to close more deals:

• Data​: Quit flying blind. Some lead sources are better than others. Some lead follow-up strategies are more effective. Some salespeople outperform others. It’s not enough to simply say it’s working or not. find out why.
• Automation: Stop doing everything manually. Your time is valuable. Why are you spending precious moments doing tasks that a machine can do? You need to be closing deals, not sending out emails.
• Workflow: Know what to do next. Stop looking at your computer with a blank stare thinking about your next task. Leads tell YOU what to do. All you have to do is follow their lead.