Painting with a Twist, like most franchise brands, struggled with finding affordable and localized brand awareness campaigns that highlight specific locations. They needed to find a solution that was effective and trackable for franchisees but also turnkey for corporate to roll out across all locations with minimum time commitment.

Awarity increased the studio’s local brand awareness with Banner ads and Connected TV through:

1. Localized Targeting down to the zip code level
2. Personalized Creative where each studio was featured
3. Individual Reporting so every franchisee could see their own results

For 37 locations, in just one month, this approach drove a 17% increase in website visitors and a +28-point lift in organic search traffic, the most engaged website users. See all the amazing results here: Awarity – Painting with a Twist Case Study

Brand awareness campaigns can be tough to measure, but through an industry leafing analysis of Painting with a Twist’s Google Analytics, we could measure the true effectiveness of the campaign.

Learn more about Awarity’s hyper-local advertising approach for franchise brands here

Get connected with Awarity here

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