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Leading Marketing Tech Platform Unveils Smart Social Media Assistant; Suggests Local Post & Review Captions FOR Franchisees (Using Advanced AI)

Irvine California: October 19, 2022 Leading franchise marketing tech company RALLIO just launched an industry changing "smart social media assistant" that does...

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Podcast

Innovating E-commerce & How Franchise Systems Manage Supplies Procurement

On this episode, we chat with Jason Parrish (CEO, Altus Commerce) and Chris Naso (Product Officer, Altus Commerce). They are technology suppliers with an expertise in e-commerce as well as all things procurement.

We discussed the intersection of e-commerce, supply chain and software technology in the franchise industry. We also looked at the untapped potential of technology and how we can drive top-line and bottom-line value for both franchisees and franchisors when it comes to refining their supply chain processes.

Episode Highlights

  • Jason talks about his background, the first software enablement company he started in 1992, and his career journey
  • Chris talks about his background, what he learnt while working at Walmart and his career journey
  • Jason’s introduction to franchising and the challenges he faced in discovering a SaaS multi-tenet e-commerce platform that always offers a consistent member experience for Orangetheory fitness franchisees
  • What Jason learned from his experience with Orangetheory fitness and how he applied it during the Covid era to the franchise ecosystem
  • Chris describes how Altus Commerce gives franchisees a powerful set of procurement capabilities and the robust B2B solutions it provides to monitor purchasing processes
  • How Altus Commerce makes frontline workers more efficient
  • How Altus Commerce is designed to manage the grandparent, parent and child relationship that occurs in the franchise industry
  • The centralized platform they created to simplify training of users
  • How franchisees can benefit from Altus Commerce even if they already have a robust e-commerce infrastructure

Quotes

Jason
I love to help people architect solutions. I love to be involved in building software products and I love to watch people think through and create the tactics that support the execution of the strategies that drive success for their clients.

Chris
What we are trying to do is simplify the supply purchasing process and what we want to do is give franchisees a powerful set of procurement capabilities as an extension to any kind of modern e-commerce platform.

Jason
The frontline worker is more efficient, they are not logging into 4, 5, 6, 7 different websites, they are not searching in each of those different websites looking for that approved product or service they need to purchase to run their location or to sell to their member. It’s one login, it’s one search, it’s one product catalog and we are doing the work behind the scenes to bring all that into that one experience.

 

About Jason Parrish:
Jason Parrish is the CEO of Altus Commerce, a platform that empowers both franchisors and franchisees to drastically improve their supplies purchasing processes. He is an experienced leader with a keen sense of what it takes to build and grow a company based on value.

He led a team to build one of the first Internet Hosting facilities (NAP), which went on to pioneer the eCommerce/CRM industry and was acquired by i2 Technologies in ’99. He also Co-founded a team that pioneered the Web Services and Portal market, and was acquired by iSyndicate in ’01. During his off-hours, he unwinds by exploring music, nature and watching his three children became adults.

You can connect with Jason on LinkedIn or via email jason@altuscommerce.com

About Chris Naso:

Chris Naso is the Product Officer at Altus Commerce, a platform that empowers both franchisors and franchisees to drastically improve their supplies purchasing processes. He is an accomplished executive and dynamic leader with 10+ years of experience leading teams in successful product design, development, and launch of eCommerce and supply chain software solutions.

He thrives in high-pressure, high-volume environments with the ability to effectively align with and execute on business objectives.

You can connect with Chris on LinkedIn or via email chris@altuscommerce.com

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Podcast

Onaroll: The Employee Rewards App – Incentivize Shift Workers to Show Up & Perform

Episode Description

On this episode, we chat with Founder & CEO of Onaroll, Peter Ginsberg. We discuss his tech background, how working at Starbucks inspired the creation of Onaroll, how they use gamification to build sales & retention of workers and the powerful team culture they are building at Onaroll.

Episode Highlights

  • Pete explains how his tech background and working at Starbucks led to the creation of Onaroll (4:12)
  • How Onaroll adopts gamification to inspire and celebrate shift workers (7:07)
  • Why team members are the best recruiters for your store (10:28)
  • How Onaroll uses SMS and a web-based site with no app download or password required to simplify the recruitment process for employees (11:20)
  • The importance of providing feedback loops on a daily basis (13:25)
  • Why team members are obsessed with Onaroll’s jackpot feature and how it helps to drive retention (16:41)
  • Onaroll’s onboarding experience and their Ready…Set…Go approach (21:33)
  • Future ambitions and expanding into other verticals apart from quick service restaurants (23:08)
  • How to try out the full Onaroll’s experience in 32 seconds (26:29)
  • The team culture Onaroll is building (27:43)

Quotes

  • We inspire shift workers to stay longer and to perform better by incentivizing them to do things like show up on time or sell a certain item or improve drive through speed of service.
    As team members achieve these goals in the stores, they earn points and they can use those points to redeem all sorts of perks (7:15)
  • What we care about is celebrating the team member (23:22)
  • We want to be the best place to work, ever. Lots of companies aspire to have great cultures as they should. It is literally our business, our product to help create this fun and rewarding culture so for us we set the bar very high with our ambitious goal to be the best place to work, ever (27:45)

About Peter Ginsberg
Pete Ginsberg is the Founder & CEO of Onaroll, an employee rewards app for restaurant employees that inspires performance by rewarding shift workers with gift cards for their favorite brands. They offer a free 32 sec demo on their website www.onaroll.co
Prior to the creation of Onaroll, he worked in both the Seattle and New York offices of Starbucks as a project manager, where he helped to create the Siren Ideas innovation arm, an initiative built to explore the landscapes of new ideas, exceptional startups, and unexpected partnerships so that Starbucks continues to lead in retail innovation and to be loved by its customers and partners (employees).

You can connect with Peter on LinkedIn  or Twitter and request more information OR book a meeting on their FSN featured profile page.

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Podcast

Tech Spotlight: The Platform for Managing Home Service Franchise Brands

Episode Description

In this interview with John Keene, CEO of serviceminder, we discuss his innovative home service platform for managing and operating home services franchises. We discuss his inspiration behind launching serviceminder, the problems it solves for franchises, the powerful features perfected over the last decade to streamline brand operations and how serviceminder distinguishes itself from other home service providers.

Episode Highlights

  • John shares the inspiration behind creating serviceminder (4:27)
  • The various sectors serviceminders serves and adding capability for repeat business (7:33)
  • The problems serviceminders solves for franchisees (12:57)
  • How serviceminder reduces friction by streamlining the onboarding process for new brands (17:04)
  • The powerful Lightbox feature introduced for brands and integrating with SendJim to help drive business by offering personalized gifts (20:11)
  • The culture he is building at serviceminder (23:54)
  • How serviceminder differentiates itself from other platforms in the home service space (26:31)

Quotes

  • In the home services space, there are lots of platforms that tackle the same problem we do, I think one of the things that make us unique is that we are really focused on franchises (26:34)
  • When everybody is onboarding under serviceminder, the rule is it is our job to make sure that nobody goes home crying (30:07)


About John Keene
John Keene is the Founder & CEO of serviceminder, an award-winning platform for managing and operating home services franchises.

John took his experience as an owner/operator of a major landscape lighting business and built a cloud-based platform that can be used by any service business owner. serviceminder now helps hundreds of field service organizations across a variety of industries and franchise systems to be more productive and growth focused.

You can connect with John on LinkedIn

and request a meeting or more information on their FSN featured profile page.

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