Every business wants to grow their customer base. Businesses usually resort to increasing spend on paid search or Meta, but there is a point of diminishing returns on those channels. There are only so many new customers you can reach on social media or who are already searching for you. 4Ever Young was in this same position.

Awarity’s approach was simple: target the demographic and behavioral segments that fit their current customers so they can reach new potential clients in the most effective and efficient way possible. These audiences included married couples, health and fitness enthusiasts, families with teenagers all with household incomes of $125k. Commercials are incredibly powerful in getting a brand message across and their effects are compounded by our targeting approach.

They increased their organic search volume by 40%, traffic that is most likely to convert and has the highest engagement rate, by adding a Connected TV campaign for just 3 months. 4Ever Young was seen by their specific target demographic, driving them to their website to learn more. They reached new customers on TV they would not have been able to reach in other channels as effectively or efficiently.

Get connected with Awarity here!

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