FOR SUPPLIERS: 10 Ways to Prepare for IFA Convention

10 Ways to Prepare for the IFA annual Convention

We know that almost everyone in franchising is gearing up for one of our favorite events of the year – the 2023 IFA Annual Convention. So, we put together a helpful resource of the top 10 ways to prepare for IFA, whether it’s your first time or 20th.

Check out the video, featuring FSN’s Ryan Hicks, Zack Fishman & Dean Hatzitheodosiou as well as special guest Paul Rocchio, the VP of Development at IFA!


A few takeaways:

  • Pre-Conference Sales Etiquette: Vet your list before beginning pre-conference sales outreach. Speaking of outreach, it’s all about polite persistence. Spamming franchise leaders, sending mass emails and repeated follow ups is frowned upon, so don’t do it.
  • What to Pack: If you have a booth, send extra scissors, power strips, cable cords, pens, etc. ahead of the conference. We also get into the world of the post-pandemic dress code.
  • Setting Meetings: Schedule meetings with prospective partners for non-booth hours – a breakfast meeting or during a breakout that they aren’t attending. Keep your meetings brief!
  • After Hours Events: Don’t try to sneak into any events (or beg to get into any that you aren’t on the list for).
  • Presenting: Stay focused and engaged when talking to potential partner – this is different than remote meetings!
  • Booth Etiquette: Spark conversations and create relationships – this is just as valuable as a focus on sales.
  • Sessions & Round Tables: Attend presentations that are in adjacent industries and areas of the business, to get a well-rounded education on what’s going on in franchising.
  • Networking with Other Suppliers: Don’t be afraid to talk to competitors about common issues or create strategic alliances with other suppliers. There’s power in numbers!

Need more help?

  • Reach out to us at if you have any further questions!
  • FSN Members: Email us your top 3 connections you’re hoping to make at the Convention. We can help make introductions and even have meetings on your behalf!